by skipintro | Oct 15, 2017
{Subject} SONY ERICSSON W810i WALKMAN PHONE LAUNCH {Audit} How do we sell the key features of the Walkman phone? {LIMITATIONS} 6 seconds. 50kb file size limit. How can we grab a user before the next click? {Equation} Simulate the phone interface in a series of rich...
by skipintro | Oct 15, 2017
{Subject} SONY ‘BRAVIA’ PRODUCT LAUNCH {Audit} How do we convey the print campaign concept digitally? {LIMITATIONS} 6 seconds. 50kb file size limit. How do we make it happen? {Equation} Take over Yahoo’s homepage space to convey the notion of space...
by skipintro | Oct 14, 2017
{Subject} MARIGOLD PEEL FRESH POWERBERRIES PRODUCT LAUNCH {Audit} The online campaign comprised of an extensive media buy across Yahoo! Singapore and Malaysia. What can we do to generate online buzz for the launch of a new juice product? {Equation} A series of rich...
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